Evaluation Question 3

Script

Question 3

What kind of media institution might distribute your product and why?

During my construction process of my 'film' i researched many different production companies. This enabled me to see the differences between production companies in different genres and allowed me to associate ones that would suit my genre. I also focused on many other aspects of the production companies such as its role within the industry, scale or projects as well as budgets. 

A production company provides the basis for work within performing arts, new media art, film, television, radio and video. The companies profit goes towards employing new talent, and purchasing new film equipment on a regular basis. Production companies are usually owned or under contract with a media conglomerate, film studio or entertainment company, who act as the production companies parent company. The most well known production companies are: Dreamworks, 20th Century Fox, Paramount Pictures, Summit Entertainment, Metro-Goldwyn-Mayer, Universal Pictures. I chose to name my production company "Twitch Productions" because i found that the name seemed a bit on edge and fitted in with the thriller genre, creating an uncomfortable atmosphere.

I would go for a small independent production company because my film would be new to the film industry so i would start off with a smaller company such as 'Independent Edge Films' a production company which was launched in 2006 and focused on the development, financing and production of feature length films. The company is owned and operated by Kyle Mann, a Vancouver-based producer with 10 years of feature film experience in Hollywood and Canada. Independent Edge Films have released numerous films that adopt a similar genre and target audience to my media product. They have recently produced the film "Kill For Me" which is a thriller based on two roommates with abusive men in their pasts who consider murder as an option to help settle each others problems which relates in with my media product as they both include abusive men and would therefore attract similar target audiences. in addition, they produced the film "Wrecked" a thriller film which attracts an audience in their 20's.

A film distributor is a company that is responsible for releasing films to the public either theatrically or for home viewing. This would be done via DVD, Televisions, Download, Blueray etc. The role of a distributor also includes the securing of a written contract, enclosing the amount of the gross ticket sales which eventually leas to transmitting the remainder of the income to the production company. Furthermore, the distributor is responsible for ensuring a full line of film advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience, create such advertising if it is not provided by the production company, and arrange for the physical delivery of the advertising items selected by the exhibitor at intervals prior to the opening day.

Using a distributor for the release of a media product such as mine would be really helpful because it would require an in-depth marketing strategy being that it will have come from an unknown director. Having a film distributor would ensure an overall success as it would arrange and attract a large target audience through associations and advertisements. Furthermore, a film distributor would also be an advantage to my film because it would attract a wider audience by the release of home viewing and through DVD's of which would increase its publicity and encourage more people to purchase and view it.

For a media product such as mine, finance would be very basic and minimal, therefore most of the funding would have to be self-funded. Funding calculations would be made by estimating the overall and potential value of an existing media product similar to mine, including its theatrical release as well as DVD sales over a 15 year period. If any investors were to fund the film, they would be repaid by the film products generated cash flow. There are five main methods of financing the production of films, these are: Government Grants, Tax Schemes, Private Equity and Hedge Funds, Debt Finance and Equity Finance.